David benefits from a lifetime of working with technology, a decade of tech journalism, an MBA and a network of contacts that those activities have generated. He aims to know his products at least as well as the product managers, so that he can field technical questions from journalists without having to get back to them later.
David has built Tin Drum into the type of agency he wished existed when he was editing Macworld magazine. Before getting involved in PR strategy David demands industry knowledge, product knowledge and a good understanding of the challenges facing editors. Only then can Tin Drum provide the level of service it has become known for.
With twenty years experience in the technology sectors, Gary has led accounts within integrated, full-service agencies working with global brands like Intel and Microsoft to planning and buying media for companies from Fujitsu Siemens to local challenger brands like Hi-Grade Computers and Elonex.
Gary has a thorough understanding of how to develop and articulate brand messaging in the UK from conception to consumption. He has also had success of supporting vendors build out their channel and retail sales and marketing programmes. In a previous life, and equally as enjoyable, Gary held senior sales roles at Dennis Publishing and IDG Communications working with great colleagues and clients along the way.